Case Study 1 — Skincare
From zero routines to unlimited routines
Buying Moment
Build my routine
Structural Unlock
Guided solution selling
Outcome
From product-only selling to scalable routine-led growth
Key Insight
From zero routines to unlimited routines — without touching the core site.
The Challenge
Traditional e-commerce structures weren't built for the complexity of modern customer journeys. Every visitor arrived with different intent, but they all saw the same experience.
- Generic product pages that didn't match the promise of paid ads
- One-size-fits-all navigation that confused first-time visitors
- No way to create targeted experiences without rebuilding the entire site
- Lost conversions from the disconnect between ad messaging and landing pages
We were spending thousands on ads, but our landing pages weren't speaking to what brought people in. The disconnect was killing our conversion rates.
At-a-Glance
Skincare (DTC)
Global
Paid social, creators, email
Build my routine
Multiple routine storefronts (acne, pigmentation, barrier repair, aging)
Days, not weeks
The Situation
Context, Not Problem
The brand was a fast-growing skincare company with a strong product portfolio across cleansers, treatments, serums, and moisturizers. Growth was driven primarily through paid social, creator partnerships, and educational content. The team knew that routines — not individual products — were the real driver of trust, results, and long-term retention.
However, their site was still structured around individual PDPs and flat category pages.
The Structural Mismatch
Shoppers were arriving with routine intent — looking to solve acne, pigmentation, barrier damage, or early aging.
But the site was built for product behavior.
There was no structure to guide someone through a complete routine, no sequencing logic, and no conviction layer that made a routine feel complete and credible.
People wanted a plan. The site only sold products.
The Constraint
This wasn't just a UX issue. It was a growth ceiling.
- The team could not confidently run routine-led campaigns.
- AOV was capped because multi-product adoption was left to chance.
- New routine ideas couldn't be launched without major site changes.
The brand knew routines worked. The site made them impossible to scale.
The Decision
Instead of redesigning the site, rebuilding PDPs, or creating one-off landing pages, the team chose to add dedicated routine storefronts using RevWay.
Additive
no replacement of the core site
No rebuild
existing PDPs remained intact
Faster
new routines could be launched in days
Add structure without replatforming.
Storefront Strategy
Core
The team launched multiple Routine Storefronts, each designed as a complete, guided journey.
Acne Routine Storefront
Cleanse → Treat → Calm → Protect
Pigmentation Routine Storefront
Brighten → Correct → Repair → Protect
Barrier Repair Routine Storefront
Cleanse → Soothe → Restore → Seal
Each routine storefront had:
Each routine was a complete solution, not a product bundle.
Campaign Mapping
With structure in place, the brand could now run campaigns like:
“Acne routine for sensitive skin”
Acne Routine Storefront
“Fix your skin barrier in 7 days”
Barrier Repair Routine Storefront
“Pigmentation routine for uneven tone”
Pigmentation Routine Storefront
Instead of forcing all traffic to the same PDP, each campaign landed on a purpose-built routine journey.
The Storefronts
Visual Proof
Visual Coming Soon
Acne Routine — Step 1 active
Visual Coming Soon
Pigmentation Routine — Step 2 active
Visual Coming Soon
Barrier Repair Routine — Full flow view
Each visual shows a different routine storefront with its own structure and sequencing.
How It Was Used
Process + Iteration
The team followed a simple loop:
Map the skin problem
Design the routine flow
Duplicate a base routine storefront
Swap products + copy
Launch
Iterate based on performance
Once the first routine worked, creating the next one was a breeze.
Routines became reusable patterns, not one-off projects.
Impact
Higher multi-product adoption
Increased AOV without forced bundling
Lower drop-off across routine flows
Faster launch velocity for new skin solutions
People bought more because it made sense, not because it was pushed.
Why It Worked
Category Thesis
Routines need structure, sequencing, and conviction. By designing the journey instead of listing products, the brand replaced guesswork with guidance.
Because skincare is not about products. It's about systems.
Key Takeaways
From zero routines to unlimited routines
The brand unlocked routine selling as a scalable growth motion.
AOV growth without forced bundling
People added more because the routine made sense.
Growth strategy no longer blocked by the site
New routine ideas could be launched without rework.
Replaced guessing with guidance
The flow told users what to do, not just what to buy.
Control over sequencing and usage
The brand now designs how products are used, not just sold.
“We finally have a way to sell routines the way we've always talked about them.”
What's Next
The brand is expanding into:
Each new routine is now configuration, not a project.
Ready to Transform Your Campaigns?
See how RevWay can help you unlock new growth opportunities with personalized storefronts.